ABSTRACT
It would be nice for program directors if they could function autonomously, doing what they believe to be the right things to create and direct the best on-air product. Alas, they seldom can. In real life, the program director (PD) is responsible to at least one superior—the general manager (GM) or the station owner (sometimes the same person). This chapter is devoted to the PD’s relationship with the general manager/owner.
