ABSTRACT
One area where marketplace revolution is most apparent is in marketing channels, and it is seen most particularly with the impact of e-commerce or e-tailing (electronic retailing, where a customer orders products from an Internet web page using electronic mail). The most difficult strategic question is whether these changes, and the reinvention of business processes that goes along with them, just represents increased efficiency (doing the same things cheaper) or a more fundamental evolutionary change in the nature of the businesses concerned.
