Las Vegas is the Disneyland fantasy destination for adults, where anything can happen, where anything goes, and where wives will never find out. Its naughty, raunchy marketing slogan, ‘What happens in Vegas, stays in Vegas’, represents the sinful side of tourism. It is about sex and sin, not authenticity, green pastures and great mountain views. Vegas is a destination that offers the opposite of ethical consumption, caring for the planet and worrying about climate change. It is about conspicuous consumption and lavishness rather than communities and humanity. So why, when so many policymakers talk about the ‘greening of tourism’, is Vegas so successful? The answer is simply sex and sin. Vegas is a sinful city where tourists take a vacation for adult, undiluted erotica.