ABSTRACT
The hospitality and tourism sector has been subjected to high-profile criticism for failure to properly address environmental and global warming issues. Airlines have been targeted as with the protest demonstration at Heathrow Airport in August 2007 ( The Camp for Climate Action, 2007 ). To address global warming concerns, some airlines have sought to redress their contribution to global warming through carbon-offset programs. The air carrier, Virgin Blue, encourages passengers to add the cost of a carbon-offset to their airline tickets at the time of purchase ( Virgin Blue, 2007 ).
