ABSTRACT
Demand: Why do people engage in tourism? Learning outcomes This chapter examines the reasons why people go on holiday and the explanations developed to understand the motivating factors associated with leisure travel. After reading this chapter, you should be able to understand:
● the concept of tourism demand and the ways it may be defined
● the role of motivation studies in explaining why people go on holiday
● the different motives used to develop classifications of tourism
● the role of consumer behaviour in explaining why people select certain holiday products.
