ABSTRACT
Tour operating and travel retailing Learning outcomes This chapter examines the way in which tourism products and services are sold to the consumer. The role of the tour operator and the travel agent are evaluated in terms of their respective roles in the supply chain. On completion of this chapter, you should be able to understand:
● how the distribution chain operates in tourism
● how tour operators package holidays
● the role of travel agents in retail operations
● the use of information communication technology (ICT) in travel retailing
● the managerial skills needed to manage a travel agency and to present holiday products to consumers.
