Similar to television and feature production in many ways,
commercial production is very much a world onto itself.
Though there are individuals who have the ability to jump
back and forth between the two realms, many choose to
build their entire careers within this fast-moving industry.
Production schedules are much shorter, crews are smaller
and salaries are generally higher. Much of the paperwork
is different and studios and networks are replaced by adver-
tising agencies and clients. Because of these differences and
the fact that this industry is such big business throughout
the world, I thought it was important to include a chapter
outlining the basics of commercial production.