chapter  28
Commercial Production
Pages 6

Similar to television and feature production in many ways,

commercial production is very much a world onto itself.

Though there are individuals who have the ability to jump

back and forth between the two realms, many choose to

build their entire careers within this fast-moving industry.

Production schedules are much shorter, crews are smaller

and salaries are generally higher. Much of the paperwork

is different and studios and networks are replaced by adver-

tising agencies and clients. Because of these differences and

the fact that this industry is such big business throughout

the world, I thought it was important to include a chapter

outlining the basics of commercial production.