ABSTRACT
When the term ‘place’ is employed in sport marketing it refers to any location or method for distributing a product. Distribution means transporting a product from the producer or sport organisation to the final consumer. For the purposes of this chapter, the words distribution and place should be considered interchangeable. There are several major ways in which sport products are distributed in the sport industry. It is a good start to keep in mind that sporting goods and services are distributed differently.
