chapter  5
Motion Literacy: Choreographing Movement
Pages 36

The language of Motion Motion is a universal language. In motion graphics, it can have more impact than the actual content being animated. The method that you choose to move an element across the screen can enhance its meaning. For example, a line of text that animates slowly across the frame while fading up from black might imbue it with a sense of mystery and calmness. If the same text flips over and then whizzes across the screen, it may express a sense of playfulness, urgency, or perhaps, instability. The motion itself can be the message.