ABSTRACT
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
TABLE OF CONTENTS
part One|37 pages
Strategy in general
chapter Chapter 1|12 pages
Travel 2015: scanning the environment—the next big thing in travel and tourism
part Two|193 pages
Strategy as investments in competitiveness
chapter Chapter 7|31 pages
Competitive methods of multinational hotel companies in the new millennium (2000–2007)
part Three|32 pages
Core competencies
part Four|89 pages
Functional competencies
chapter chapter 12|33 pages
Strategic human resource management: high performance people system as core competencies
chapter chapter 14|21 pages
Strategy execution and implementation—achieving strategic goals through operations
part Five|49 pages
Decision-making
part Six|46 pages
Implementation
chapter chapter 18|18 pages
Innovation and strategy implementation: the key challenge in today's competitive atmosphere
chapter chapter 19|26 pages
Strategy models and their application to small- and medium- sized enterprises
part Seven|30 pages
Strategy and multiunit issues