chapter  6
Pages 2

The term synectics to describe a creativity process stems from the book Synectics: The Development of Creative Capacity by W.J. Gordon, published in 1961. It is based on the principle of bringing together contradictory or very different ideas in order to generate a creative solution to a problem. It starts by detailed analysis and definition of the problem, on the grounds that you need to be very clear just exactly what it is or will finish up trying to solve the wrong problem or a symptom rather than a cause.