chapter  2
What are creativity and innovation?
Pages 2

What do you think these two words mean. Think about them and write your thoughts down here.

Creativity is:

Innovation is:

There are plenty of different definitions, but here are two that are probably helpful in thinking about the difference between the two ideas. They were used by Dr William Coyne, who was Senior Vice-President for Research and Development of the 3M Corporation, when he gave the sixth UK Innovation Lecture at the Queen Elizabeth II Conference Centre on the 5th March 1996. He distinguished between creativity and innovation by saying that creativity is ‘the thinking of novel and appropriate ideas’ whereas innovation is ‘the successful implementation of those ideas within an organization’. Another way of thinking about this is that creativity is the new or original idea, but innovation is the process by which that idea is turned into practice.