ABSTRACT
A multimedia service company had an opportunity to move into the industry-rich environment of Taiwan. The problems facing companies who want to expand their marketing and training into the "new" digital multimedia age have not changed — the scope has merely widened. Electronic entrepreneurs redesigned themselves as multimedia drumbeaters by kidnapping the term, abandoning its hyphen, and grafting it onto any computer-created presentation product. Actually, multimedia embraces everything from virtual reality computer environments and compact disc read-only memory (CD-ROM) extravaganzas, through traditional audiovisual uses, to multiscreen video walls, interactive training programs, satellite teleconferencing broadcasts, and Web sites on the beckoning Internet. The truth is that most of computer-based "multimedia" is largely a digital presentation animal. Television, movies, video games, the Internet, home computers, cellular phones, and fax machines — people are accepting the information exchange explosion in exponentially greater numbers.
