ABSTRACT
In some ads, you’ll need to gather information from your users to improve their experience. You may want to give them the opportunity to select options on a new car as in the XYZ Motors example earlier in the book or you may want to let them fill out information for something else altogether. A good example of an ad to use a form in might also be one for a travel company. Again, for the sake of an example, let’s choose a fictional name for our travel company-how about TravCo.
