ABSTRACT
As I mentioned in Chapter 3, there are similarities between designing microsites and designing banners. If you recall, I also mentioned that there are differences between the two as well. This chapter will concentrate on the microsite side of things. These differences can make designing a microsite a very exciting and fun experience due to many factors. Factors such as no file size constraints, more freedom of design, and the ability to dynamically load various types of files at run time all help open up the channels of creativity required to create a microsite that will be viewed and passed from person to person. For a quick overview of what’s ahead, here is a list of the sections found in this chapter:
• Less Constraints
• Conception
• Know the Brand (and Learn It if You Don’t)
• Navigation
• Designing with Transitions and Animation in Mind
Less Constraints Before getting into a discussion about the actual designing of microsites, I’d like to talk a little more about some of the differences between microsite design and banner design. More specifically, I’d like to talk about those differences that open up the avenues of creativity by removing the invisible box of constraints. As with just about anything else in life, when the constraints are lifted, more brilliance is possible. On the other hand, sometimes when constraints are removed, more discipline is required.
