ABSTRACT
As I’ve mentioned before, a microsite is exactly what it claims to be: a site that is smaller than a regular, full-size site. You could probably also guess that building a microsite is a good deal different than building a banner. For starters, there’s going to be a lot more information and interactivity available for your audience on a microsite than on a banner. Despite the differences, there will also be similarities between the two projects. As with building a round of banners, you’ll need to plan out how you’re going to work on the microsite. You’ll also need to make sure you have assets in order and a backup plan for users that have disabled the Flash Player and/or JavaScript. If you’ve already read Chapter 4, “Preparing and Building Ads,” you’ll notice the similarities and differences in preparing and building microsites as you read through this chapter, which is broken into the following sections:
• Plan of Attack
• Collecting Assets
• Building to Standards
• HTML/ JavaScript
• No-Flash Backup
• Collecting User Data
• Quality Control
Plan of Attack Having a good plan in place prior to working on any project is priceless. If you get into a project and find out that things weren’t planned out quite well enough after spending a good amount of hours on it, you just may find yourself in a very troublesome position. You may find that you have to change so much in the site to accommodate for the lack of planning that you end up reverting back by half of the time already spent.
