chapter  9
How to Make Images Speak: The Hidden Power of images
Pages 28

We had to show that Donald was missing Daisy so we drew an image like this one. Unfortunately, this image doesn’t say that Donald is missing Daisy. Look at it carefully. All it shows is Donald looking over the side of the ark looking sad. How is the audience supposed to know that he is not just seasick? Semiotics came to our rescue. No, semiotics is not a seasickness cure.