Ethics and codes of professional conduct
According to Groucho Marx, 'The secret of life is honesty and fair dealing. If you can fake that you've got it made' .
The subject of ethics has in recent years started to move to centre stage in business and organizational studies. Perhaps with the growth of information technology it has become much more difficult to 'fake it', or, more probably, with bet ter educated publics and more professional practised public relations it has become clear that t ruth and integrity are central to long-term success.