chapter  14
6 Pages

Crisis management

Each year companies invest large amounts of money and executive time in developing and maintaining their corporate reputations and those of their products and services. Few companies, however, have in place procedures and personnel who protect those reputations when a crisis occurs. This is in spite of the fact that there is much evidence to show that companies that have failed •to communicate effectively during a time of crisis suffer sometimes irreparable damage to their reputations – damage which is readily measurable in bottom-line terms.