chapter  2
7 Pages

Media relations

As all forms of media develop and divide into more and more segments, offering specialized subject mat ter for particular audiences, in a sense it becomes easier for public relations practitioners to reach their key target audiences. A glance at the category headings in any of the leading media directories will substantiate this point. In the consumer field categories of print media might range from angling and fishing to wine, beer and spirits. In the trade and technical area you could find subjects ranging from accountancy to water and sewage, with such things as meat trade, metal industries, mining and quarrying, in between.