ABSTRACT
This was written two decades ago, before the fullscale influence of commerce on sport had been realized, but strikes at the heart of a critical issue for sport - the relative powerlessness of sports organizations to resist the blandishments of commerce. A process of accommodation has meant that, for many sports, the bulk of their income comes from nonsporting business interests. The same applies to professional sportspeople who earn more by marketing themselves and endorsing products than from actual sports performances.
