ABSTRACT
The Chartered Institute of Marketing has a range of processes and systems in place within the Examinations Division to help to ensure that fairness and consistency prevail across the team of examiners, and to ensure that the academic and vocational standards that are set and defined are indeed maintained. In doing this, CIM ensures that those who gain the CIM Certificate, Advanced Certificate and Postgraduate Diploma, are worthy of the qualification and perceived as such in the view of employers, actual and potential. Part of what you will need to do within the examination is be 'examiner friendly' and you will need to ensure that they get what they ask for, doing this will make life easier for you and for them. Hints and tips for 'examiner friendly' actions are as follows:
• Show them that you understand the basis of the question, by answering precisely the question asked, and not including just about everything you can remember about the subject area.
