ABSTRACT

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

chapter |35 pages

Unit 1 Management and marketing roles

chapter |27 pages

Unit 2 Recruiting the team

chapter |33 pages

Unit 3 Developing the team

chapter |29 pages

Unit 4 Market research

chapter |26 pages

Unit 5 Project management

chapter |17 pages

Unit 6 Managing change

chapter |23 pages

Unit 7 Marketing communications

chapter |21 pages

Unit 8 Developing marketing plans

chapter 1|12 pages

Guidance on examination preparation

chapter 3|22 pages

Sample exam questions and answers

chapter 4|8 pages

Answers and debriefings

chapter 5|10 pages

Curriculum information