The Marketing Management in Practice module practises participants in developing and
implementing marketing plans at an operational level in organizations. A key part of this module
is working within a team to develop the plan, and managing the teams implementing the plan by
undertaking marketing activities and projects. Its aim is to assist participants in integrating and
applying knowledge from all the modules at Stage 2, particularly as part of a team. This module
also forms the summative assessment for Stage 2.