chapter  5
Curriculum information
Pages 10

The Marketing Management in Practice module practises participants in developing and

implementing marketing plans at an operational level in organizations. A key part of this module

is working within a team to develop the plan, and managing the teams implementing the plan by

undertaking marketing activities and projects. Its aim is to assist participants in integrating and

applying knowledge from all the modules at Stage 2, particularly as part of a team. This module

also forms the summative assessment for Stage 2.