chapter
Unit 5 Project management
Pages 26

When studying the Marketing Management in Practice module, CIM recommends that two

thirds of the sessions should be allocated to a significant practical project involving the

formulation and implementation of an operational marketing plan. This should cover the

management of information, communications and human resources. The emphasis should be

the application of this theory within a marketing team. A typical project will consist of:

o Planning the project to be undertaken to meet the brief given o Undertaking the task. This will involve collecting and analysing information and

developing a marketing plan

o Planning, scheduling and resourcing marketing activities within the plan, identifying and

overcoming problems during implementation o Measuring and evaluating the outcomes o Reflecting on the performance of the team and the individuals in it.