ABSTRACT
This chapter provides an in-depth account of business-level strategies that
are critical for a firm’s success in its product-service market domains. It is
important to understand what factors must be taken into consideration
during strategy formulation and their roles in guiding the organization
toward success. Note that strategies are formulated based on environment
scanning so there is a link between the environment and strategy formula-
tion at the business level. This chapter provides a detailed account of what
constitutes a good strategy and describes positioning and generic strategies
and their roles in creating a sustainable competitive advantage.