ABSTRACT
As previous chapters have shown, events are increasingly designed to deliver a complex range of cultural, social and economic impacts. Events act as meeting places and as catalysts for aesthetic excellence, economic activity, regional redevelopment and tourism, while supporting education, local identity and civic pride, and stimulating diversity and social cohesion. Because of these wide-ranging expectations, evaluation needs to concentrate on results or outcomes, rather than simply reviewing the operation of the event programme itself.
