ABSTRACT
This chapter explores the controversial methodology of deconstruction –
which many critics claim is not a legitimate methodology. Deconstruction
seeks to locate and identify multiple interpretations within texts and to then
dislocate the dominant discourse by examining the language and structure of
the text – by what has been selected, and not selected, to create the structure.
In sport management literature, deconstruction can facilitate further schol-
arly discussion by challenging the legitimacy and validity of those precepts
and ideas generally accepted within the sport management academic
community to be irrefutable. This chapter will provide an introduction and
overview to the concept of deconstruction and provide some suggestions as to
possible frameworks from which to start the process of deconstruction in the
reading of sport management literature.