Ethnography and sport management research

This chapter explores the qualitative research approach of Ethnography.

Whilst traditional ethnography has been applied to the field of sport for many

years, from the late 1990s sport researchers began to embrace ethnographic

frameworks underpinned by critical and postmodern theories. The benefit

for sport management researchers in applying critical and postmodern

thought to ethnographic approaches is that it sharpens their own critical

consciousness. This chapter will provide an introduction and overview to the

concepts of ethnography, and provide some examples of critical and post-

modern frameworks from which ethnographic researchers can approach the

field of sport management.