ABSTRACT
Costa (2005) suggests that sport management defined itself as a discipline in
the mid-1980s ‘‘as signaled by the founding of the North American Society
for Sport Management (NASSM) in 1985’’ (p. 117), and the subsequent
formation of the European Association of Sport Management (EASM) in
1993 and the Sport Management Association of Australia and New Zealand
(SMAANZ) in 1995.