ABSTRACT
Entering any kind of partnership means you’re going to need to collaborate. But just how much collaboration do you need, and when? People may be attracted to the idea of working in close collaboration with their partners, but as we’ll see in this chapter, if you try to manage a partnership as you would a directly employed team, you’ll quickly run into problems. However, if you treat a partnership purely as a transactional relationship, where you’re the customer and your partners are the suppliers, that’s exactly what it will become – and you’ll miss out on the potential value that could have been created in the space between the two organisations.
