ABSTRACT
By the end of this chapter you will:
understand ethical positions and their relationship to data collection and analysis;
understand the importance and value of using questioning as a means of collecting data;
know the advantages and disadvantages of questioning as a means of data collection;
understand the range and types of approaches to using questioning;
understand the major considerations in planning and designing interviews in an organization;
appreciate the importance and value of questionnaires as a means of data collection;
understand the links between questionnaires, surveys and sampling techniques.
