ABSTRACT
After completing this chapter you will be able to:
understand the meaning and relevance of experimentation in the generation of primary data;
discuss the key factors to consider when using this research methodology in the social sciences;
compare the different approaches to designing experimental research methodologies including the techniques of laboratory experimentation, tests, and field experiments;
discuss the steps in designing experimental research;
understand the limitations of classical experimentation in social science research and the ways in which quasi-experimental, and particularly action research can be used to overcome these.
