ABSTRACT
Be able to identify the stages of a marketing research plan‹‹ Identify and brief a range of marketing research suppliers‹‹ Be able to construct a proposal document in response to a marketing research ‹‹ brief
Have covered syllabus elements 3.2, 3.3, 3.4, 3.5, 3.6.‹‹
Table 4.1: Learning outcomes and knowledge and skills requirements
Learning outcomes Knowledge and skills requirements
Explain the process involved in purchasing market research and the development of effective clientsupplier relationships
3.2 Explain the stages of the market research process 3.3 Describe the procedures for selecting a market
research supplier
3.4 Explain the ethical and social responsibilities inherent in the market research task
Write a research brief to meet the requirements of an organization to support a specific plan or business decision
3.5 Identify information requirements to support a specific business decision in an organization and develop a research brief to meet the requirements
Develop a research proposal to fulfil a given research brief
3.6 Develop a research proposal to fulfil a given research brief
The marketing research brief – Description of a research problem used to inform potential suppliers of solutions.
