ABSTRACT
Understand the process of data management, entry, editing, coding and cleaning.‹‹ Understand concepts of tabulation and statistical analysis.‹‹ Understand the use of computer packages that can help with the process.‹‹ Understand the audience/audience thinking sequence.‹‹ Understand the physical and on-line research report format.‹‹ Understand the oral presentation format.‹‹ Use tables and graphs.‹‹
Learning outcomes Knowledge and skills requirements
1.4 Review the key elements and formats when reporting or presenting marketing information to decision-makers
Understanding the audience/audience thinking sequence Physical and online research report format Oral presentation format Using tables and graphs Understand the analysis phase of the marketing research process
Table 10.1: Learning outcomes and knowledge and skills requirements
Coding – The process that allocates a number to each answer and it is this that allows analysis to take place.
