ABSTRACT
Discuss the need for information in marketing management and its role in the ‹‹ overall marketing process.
Identify the role of information on customers.‹‹ Identify the need for and scope of information on competitors and stakeholders.‹‹ Understand the nature of the marketing environment and PEST research.‹‹ Understand the nature of marketing information and its role in describing, com-‹‹ paring and diagnosing marketing problems.
