Unit 9 Environmental information systems – coping with the challenge of environmental change

This unit is intended to consolidate your knowledge of marketing information and its use in organizations, particularly in meeting the challenges of environmental change through its application in the strategy and marketing planning processes. By the end of the unit, you will be able to:

Appreciate the complex nature of the marketing environment and how its challenges might best be managed in marketing terms (3.10, 4.1, 4.2).