ABSTRACT
The European Union (EU) is one of the few regions in the world to have attempted to devise a policy for tourism which is truly international in its scope. This case study traces the history of the policy and examines the issues surrounding tourism in Europe. On completion of the case you will:
Be aware of the role and importance of tourism in the EU.
Understand the background to the formation of the European Community.
Understand the role of various European institutions managing tourism in the EU.
Be aware of the tourism policy initiatives in the EU.
Recognise the influence of other areas of EU policy in tourism matters.
