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It can often be advantageous to use a reflector to bounce light onto your subject. Collapsible reflectors, made by manufacturers such as Lastolite, PhotoFlex, Westcott, and others, bounce light back to the subject that opens up the shadows and that can be the difference between a snapshot and a salable shot (this image used Lastolite’s 36” Soft Gold reflector). Of course, you can clamp the reflector to a stand, but it may be necessary to employ an assistant to hold the reflector while you concentrate on the shot. It’s hard to direct a light stand to make a subtle change.