ABSTRACT
This chapter is aimed at everyone with an interest in the ISO 9000 family of standards, students, consultants, auditors, managers and most importantly the decision makers, CEOs, COOs and Managing Directors. Without an appreciation of the various perceptions and misconception and flawed approaches over the last 20 years any attempt at using or even talking about ISO 9000 may fail to represent it in the right context – this is an essential reading so that you do not repeat the mistakes of the past.
