ABSTRACT
Every minute of our lives we are bombarded with information. Our brain grapples with all of this data in an endless battle to parse it all into some meaningful form. Much of it we wind up ignoring. Some of it we chunk into larger symbols that are easier to read than the individual parts (like the way we know to stop as soon as we see a red octagon and white letters before we read the word Stop). And some of it we just have to read line by line, like the book you’re holding. We order all of this information any number of ways, by relevance, by danger, by degree of sexual appeal. It’s a process so natural that we scarcely realize we do it.
