chapter  5
Channel Management, Distribution Strategies and Control
Pages 34

At the end of this chapter you will be able to: ■ Evaluate different channel management and distribution strategies ■ Apply management controls to different types of channels domestically

and internationally

INTRODUCTION This section of the syllabus introduces the concept of channel management. While touching on the concept of the physical management of the goods from manufacture to the consumer, it is more concerned with the information fl ows that pass between the different members of the channel. In Chapters 5, 6, 7 we will explore how effective distribution channels work, why they are chosen, what makes them effective, and how they can be monitored.