Ever since Team Roles entered the language of industry, executives have favoured
for themselves those roles that have the ring of leadership about them. There was
a strong attraction to the glamorous-sounding title of Chairman, as it was first named
following the Henley research. Even when, advisedly, we had to change the term to
Co-ordinator, its popularity with the aspiring executive was only slightly diminished.
Shaper has even stronger appeal, especially to the ambitious, while others fancy
themselves as Plants.