ABSTRACT
Despite the general public’s attitude toward digital media production as a simple activity,
in reality you will find that although digitizing has made the equipment lighter, smaller,
more powerful, and full of technology that offers greater creativity to you as a producer,
director, camera operator, or editor, the process actually has gotten more complex.
When you replace controls and functions necessary to operate analog video and audio
equipment with digital equipment, it appears to make operations simpler, and in some
ways that has occurred. But the nature of digital technology and equipment provides
you a greater opportunity for more choices in operations. Those opportunities require
you to meet a broader range of decisions, setting specific operational criteria for each
shot or setup. You may point and shoot, but that alone is not professional.
