ABSTRACT

A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' — Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

chapter 1|6 pages

Chapter 1

chapter 2|6 pages

Chapter 2

chapter 3|10 pages

Chapter 3

chapter 4|12 pages

Chapter 4

chapter 5|8 pages

Chapter 5

chapter 6|14 pages

Chapter 6

chapter 7|20 pages

Chapter 7

chapter 8|10 pages

Chapter 8

chapter 9|4 pages

Chapter 9

chapter 10|14 pages

Chapter 10