ABSTRACT
In this study, I have presented the economic background to C-Life's difficulties, followed by four chapters of fieldwork at the company, describing those difficulties and the range of strategies developed by employees to deal with them. I then used this material as the basis of a discussion of ideology and practice, goods and strategy. But this is not the whole story My fieldwork took several forms, culminating in a period of filming of various C-Life employees. This was in many ways the most revealing period of fieldwork, because of the way in which people reacted to the filming process. It proved to be a perfect example of the ways in which people strategise to achieve their goals: everybody involved in the filming—including me—was trying to use it to push their own agendas. In this chapter, I describe the process of making my film and show how it illustrated the theoretical conclusions presented in chapter 7.
