ABSTRACT
Although conflicts involving British armed forces have altered significantly regarding scale, duration, location and period, the press reportage has displayed consistent propaganda themes. These themes can be broken down into five elements, leader figure, the portrayal of the enemy, military threat, threat to international stability and technological warfare. The propaganda themes addressed are those that support British government policy, which in the case of both the Gulf War and Kosovo Conflict were prointervention. The five propaganda themes transcend the variables between the conflicts, with the dominance of each element shifting in relation to the specific propaganda requirements of the crisis. The use of press coverage, instead of incorporating other media channels, is intended to redress some of the academic focus on war coverage that has tended to denigrate the influence of newspapers on public opinion.
