ABSTRACT
As one reflects on the marketing of facial skin rejuvenation, two striking observations become self-evident. First, laser services are no longer ancillary in any cosmetic practice. The revenue streams from a full service cosmetic surgery practice and an esthetic ablative and non-ablative skin rejuvenation clinic can be equal. Because in many locations non-ablative treatment is a delegable act, this has been a tremendous addition to many practices. It expands the revenue base without the physician having to perform the services him or herself. Anytime one can develop such ‘multipliers’ in a business, there is a powerful opportunity to maximize revenue or free oneself to do other things.
