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He goes on to show that these claims are difficult to sustain.

For many musicians and commentators, salsa is a euphemism for Cuban music. The word salsa was used for many years by Cuban musicians before the genre became popularized in New York in the late 1960s, and salsa provided a neutral marketing label to bypass the US economic blockade of Cuba following the Castro-led revolution of 1959. Concord Picante, the salsa label of the Concord jazz company, helped popularize the genre in the 1980s. Historically significant salsa musicians include Celia Cruz, known as the Queen of Salsa, and mambo bandleader Tito Punte, while Ruben Blades is the most prominent contemporary salsa performer.