chapter  5
60 Pages

DEVELOPMENT OF INTERNATIONAL BUSINESS STRATEGIES: THE ERICSSON CASE Strategic development of the Ericsson group and the corporate

Following the strategy framework of the book, this chapter presents the Ericsson case as regards development of international business strategies. This in-depth study is quite comprehensive and covers a long period of time.1 Strategy development of the group as a whole, as well as that of individual business areas, is described. The business areas of Public Telecommunications, Radio Communications and Business Communications are especially focused on, including the development of their strategies on the major markets, such as Germany, the USA and partly Japan.